Your connectionto Japan.
JapanRep represents exceptional Japanese brands, products and businesses — and works directly in the North American market on their behalf.
What JapanRep is
Not advice.
Representation.
We are a representative, a connector and an international sales team for Japanese brands. We introduce, contact, sell, develop opportunities and build the relationships that turn a Japanese product into a business in North America.
Represented by JapanRep
Exceptional Japan,
represented globally.
SUIZAN
North AmericaJapanese woodworking tools and hand saws. Made in Japan.
Craftsmanship
SUIZAN
Represented in North America by JapanRep.
KOYOMI
iF Design AwardContemporary Japanese design. Creativity, function and quality.
Contemporary design
KOYOMI
A different dimension of Japan.
Discover KOYOMICraftsmanship · SUIZAN
Japanese saws, in North American workshops.
SUIZAN makes Japanese hand saws and woodworking tools in Japan. JapanRep represents the brand in North America — speaking to retailers, distributors, buyers and professionals on its behalf.
Contemporary design
KOYOMI
Contemporary design · KOYOMI
The other side of
Japanese quality.
Where SUIZAN speaks in steel and craft tradition, KOYOMI speaks in contemporary design: creativity, function, restraint and international appeal. The brand has received iF Design Award recognition.
Together they show what JapanRep represents — not one category, but distinctive Japanese brands with international potential.
Discover KOYOMILooking for
something from Japan?
Whether you're seeking a distinctive product, brand, supplier or partner, JapanRep helps connect North American businesses with Japan.
Talk to JapanRepHow representation works
A Japanese brand. A North American team.
We take on the brand
We study the product, the maker and the position it should hold outside Japan — then we set the commercial approach for North America.
We go to market
Retailer outreach, distributor conversations, buyer meetings, sampling, pricing structures and the day-to-day work of selling in the market.
We build the relationships
Accounts are followed up, questions answered locally, partnerships developed. JapanRep becomes the brand's local team, not a report.
We grow the channel
E-commerce, digital marketing, localized content and continued account development so the brand keeps compounding in the market.
For Japanese companies
Bringing a Japanese brand to North America?
Rather than hiring one salesperson overseas, JapanRep becomes your North American team — selling, opening accounts and building the relationships that grow a brand.

Discover Japan
Discover Japan,
beyond the obvious.
Products are only one part of Japan. JapanRep also connects people with places, makers, food, craft and experiences worth travelling for.
Explore Discover JapanYour connection to Japan.
Whether you are a North American business looking for Japan, or a Japanese company looking outward — start the conversation.